Brand Builder
Create and manage brand identities that power all your Shopify tools.
How to use this tool
1
Create a brand
Enter your brand name and what you sell. Add your website URL if you have one — AI will try to match your existing brand identity.
2
Add details (optional)
Expand "Your Audience" and "Brand Style" sections to add target audience, pricing tier, and brand personality.
3
Generate with AI
Click "Generate Brand Identity" to have AI create your voice guide, color palette, customer avatar, and taglines.
4
Use across tools
Your active brand automatically personalizes output from the Page Optimizer, Content Studio, and other Shopify tools.
My Brands
Loading brands…
The Basics
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Your Audience
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Brand Style
Brand Identity (AI-generated)
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Building your brand identity...
This takes about 10-15 seconds