Calculators — Ecom Operators

Five essential calculators every ecommerce operator needs. All calculations happen in real-time as you type — no submit button needed.

Profit & Margins — Calculate your per-unit profit, margin %, and see where every dollar goes.
Break-Even ROAS — Find the minimum ROAS you need to break even on ads, with multi-scenario projections.
Ad Spend Scaler — Model daily/monthly projections at different ad budgets to plan scaling.
Pricing — Reverse-engineer your sell price from costs and target margins.
Customer Metrics — Calculate LTV, LTV:CAC ratio, and payback period to measure business health.

Results update instantly as you type — no need to click anything.
Fields with default values (like 3% transaction fee) are pre-filled with common Shopify defaults.
Health badges show green/yellow/red indicators based on industry benchmarks.
Use the cross-calculator tips at the bottom of results to carry values between calculators.

Sell Price ($)

Product Cost / COGS ($)

Shipping Cost ($)

Transaction Fee % Shopify default is 3%

Other Costs ($) (optional)

Enter your sell price and costs to see
a real-time profit breakdown.

Product Cost / COGS ($)

Sell Price ($)

Platform Fee % Shopify default is 3%

Shipping Cost ($)

Optional

Current ROAS (optional) Your current Return on Ad Spend (Revenue / Ad Spend)

Enter your product costs and sell price
to calculate your break-even ROAS.

Daily Ad Budget ($)

Avg. CPC ($) Cost per click on your ads

Conversion Rate % Industry avg: 1-3%

Avg. Order Value ($)

Profit Margin % Your profit margin before ad spend (calculate in Profit & Margins tab)

Enter your ad budget and metrics
to project daily and monthly performance.

Product Cost ($)

Shipping Cost ($)

Platform Fee % Shopify default is 3%

Target Profit Margin %

Optional

Target ROAS (optional) If set, calculates max CPA at each price point

Enter your costs and target margin
to find the right sell price.

Avg. Order Value ($)

Purchase Frequency (orders/year)

Customer Lifespan (years)

Profit Margin %

Acquisition

Customer Acquisition Cost ($) Total ad spend / number of customers acquired

Enter your order metrics and acquisition cost
to calculate customer lifetime value.